The strategic narrative

The strategic narrative

A branding exercise or key component for organisation effectiveness?   ‘If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work but rather, teach them to long for the endless immensity of the sea’  (Antoine de...
The value of shared purpose

The value of shared purpose

The value of shared purpose in business performance For SMEs and even larger, growing businesses, the challenge of sustaining business performance whilst generating new leads, managing a brand, building a team and tackling all the changes that come with growth can be...